Original Moscow Theatre Poster (1934). September 1-10th, 1935 (Originally Produced for the 1934 season but then modified for the 1935 festival). Another example of the “westernization” that Intourist (The Soviet state travel agency) was willing to undergo in the 1930s in order to attract foreign visitors. They rightfully understood that the prevailing European artistic trend of Art Deco would be more appealing to potential tourists than social realism. The relationship of the piano keyboard and the columns at the theatre’s entrance is an excellent approach to the graphic idea of positive and negative space. One can hardly help but think of the famous French poster for Pianos Daude from 1926 featuring a very similar, overhead view of a man at the piano. However, this Soviet spin-off takes the idea much farther. The white and black keys on the piano keyboard impressively echo the columns of the concert hall and the straight folds of the background curtains. The entire image is slightly twisted to catch the eye and the typography is clear and simple. Although Intourist was originally set up as a purely commercial venture, it played a big role in contributing to Soviet cultural diplomacy through promoting such institutions as Russian literature, theatre and art, which soon became recognized as an essential part of the Soviet branding. It was Intourist’s initiative to organize the highly popular Moscow and Leningrad Festivals of Music as well as the Moscow Theatre Festival and the Dance Festival Intourist p. 56, Affiches Art Deco p. Printed in USSR (Russia). Piece measures approximately 40.5″ x 28″ and it has been conservation mounted on board. Please see pictures for details and condition. I will work hard to make sure you are satisfied and you can always start a case if you are not happy with my response. As always, if you have information that could help me improve my listing please share the knowledge and let me know. Check out my other items. The item “Original Vintage Art Deco 1935 Moscow Theatre Festival Lithograph Poster Zhukov” is in sale since Monday, April 8, 2019. This item is in the category “Art\Art Posters”. The seller is “gg11311″ and is located in Arlington, Virginia. This item can be shipped to United States, Canada, United Kingdom, Denmark, Romania, Slovakia, Bulgaria, Czech republic, Finland, Hungary, Latvia, Lithuania, Malta, Estonia, Australia, Greece, Portugal, Cyprus, Slovenia, Japan, China, Sweden, South Korea, Indonesia, Taiwan, Thailand, Belgium, France, Hong Kong, Ireland, Netherlands, Poland, Spain, Italy, Germany, Austria, Bahamas, Israel, Mexico, New Zealand, Singapore, Switzerland, Norway, Saudi arabia, United arab emirates, Qatar, Kuwait, Bahrain, Croatia, Malaysia, Chile, Panama, Jamaica, Bangladesh, Bermuda, Brunei darussalam, Bolivia, Egypt, French guiana, Guernsey, Gibraltar, Guadeloupe, Iceland, Jersey, Jordan, Cambodia, Liechtenstein, Luxembourg, Monaco, Macao, Martinique, Maldives, Nicaragua, Pakistan, Paraguay, Reunion, Uruguay.

• Size: Large (up to 60in.)
• Style: Art Deco
• Date of Creation: 1935
• Subject: Concerts
• Originality: Original